The rebrand began with a process of thoughtful exploration. Delicate line work and carefully considered typography set the tone from the outset, shaping an aesthetic grounded in precision, balance, and restraint. These early sketches became the foundation for a visual identity defined by attention to detail and quiet confidence—sophisticated yet flexible, and designed to evolve alongside her work.

Drawing inspiration from the fabrics central to Melissa Patronella’s practice, the new brand identity reflects her dual role as both artist and designer. The scope included full brand identity development and web design, resulting in a cohesive visual system that feels intentional, tactile, and expressive.

Visit MelissaPatronella.com to explore the work.