KATHY TRAN CREATIVES
The brand development for Kathy Tran's brand system incorporated striking high-contrast imagery, purposefully curated to evoke an edgy and bold resonance.
The concept
Kathy Tran Creatives balances a strong aesthetic presence with an elegant touch, which is at the heart of its brand identity. The customized typography was curated to represent boldness but but also engages in a subtle dance of thin lines between the letters, resulting in a design that resonates with the artistry of the Kathy Tran Creatives team.
Stay Ember logo
Icon of sunshine
Bamboo & linen logo
Sage & Light logo
BRAND IDENTITY
As we delved deeper into the evolution of the four distinct brands — Kathy Tran Creatives, Kathy Tran Eats, Kessler Studio, and Kathy Tran Love — we initiated a comprehensive exploration of color studies. This exploration aimed to determine the most suitable color palettes for each of the four logos within the system.
SERVICES
ART DIRECTION
BRANDING
WEB DESIGN
MOTION MEDIA
WEBSITE PHOTOGRAPHY
KATHY TRAN
INDUSTRY
PHOTOGRAPHY & WELLNESS